With Jovial, the goal was too sell the emotion of a single word through abstract imagery, sound and color. I drew influence from Art Deco, flat design, and an almost visually offensive amount of candy packaging. I eventually restricted the palette to increase the visual impact. Pushing buoyancy similar to steam boat willy with a snappy but subtle squash, stretch and overshoot, timing became my primary focus above all. By matching the pace of the music I found moments within the rhythm that would have the biggest impact on the viewer and hopefully move them beyond the aesthetic appeal. I sacrificed a lot fo sleep and had a lot of fun.

(Adobe Illustrator/ After Effects)